Are you looking for a course of study with technical and business management content? Are you interested in the combination of basic knowledge in the fields of mechanical and electrical engineering together with subject-specific lectures in business administration? Do you want to understand business processes holistically and implement new ideas in products and processes? Then the Bachelor of Engineering - Innovation and Product Management program is just right for you.
During the basic studies, you will be taught the fundamentals of technical and business administration in the theoretical phases at the dual university. Lectures are held on subjects such as mathematics, technical mechanics, design, electrical engineering, control engineering, finance and accounting, business administration and economics. In the main study period, lectures on the topics of product and innovation management and intercultural management are taught in depth, partly in English. In the practical phases, the focus is on the interdisciplinary application of the theoretical knowledge acquired. In some cases, this takes the form of independent project work, which is supervised by a contact person from the specialist department. In the dual study program, theoretical content is combined with practical implementation. You will also benefit from the experience of the employees.
... Thanks to your excellent engineering and business education, you will have the opportunity to work in middle management or at the middle management level in a wide range of departments. These include, for example, product management, key account management, technical sales or technical purchasing. There is also the possibility of working as an expatriate in one of our foreign subsidiaries.